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Saturday, May 4 • 3:00pm - 4:00pm
Marketing Travel to Baby Boomers: Why It's Worth Your Time and Money

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Even as we age, the Baby Boomer generation (now ranging in age from 55 to 73), remains a large bulge in the python of history. In 2017, Baby Boomers numbered approximately 77 million in the United States, and are expected to control 70% of the country's disposable income through 2022. Even as many Baby Boomers expect to continue working past age 65, many of us are also now experiencing the happy concurrence of the time and money necessary for the luxury of travel. Join this panel of four travel bloggers to discuss trends affecting (and affected by) Baby Boomers, ways to tap into this market, and how travel brands and DMOs can leverage working with Baby Boomer influencers and content creators.
Speakers
avatar for Patricia King

Patricia King

Blogger, Savvy Traveling
Patricia King is traveler by nature and a journalist by training. No place is too near or too far for a travel adventure. She publishes Savvy Traveling, a travel and blog for adults over 40, empty nesters, and active baby boomers, solo, multi-generational travelers of all ages. She also focuses on medical and wellness tourism after spending time getting dental treatment in Thailand... Read More →
avatar for Sue Reddel

Sue Reddel

Co-Founder, Food Travelist
After 25 years as a top executive in global advertising, Sue Reddel escaped corporate America to create her dream job as an entrepreneur. Combining her love of food and travel with decades of experience as a teacher, producer, manager, and social media strategist, Sue co-founded Food... Read More →
avatar for Suzanne Fluhr

Suzanne Fluhr

Blogger & Travel Editor, Boomeresque
Suzanne Fluhr is an almost recovered Philadelphia lawyer who writes about baby boomer travels for the body and mind at her blog, Boomeresque. She is also travel editor for the Midlife Boulevard blog and has written about travel for the Philadelphia Inquirer, the Huffington Post... Read More →

Saturday May 4, 2019 3:00pm - 4:00pm CDT
Cumberland/Kennebeck (Holiday Inn Portland–By The Bay) 88 Spring St, Portland, ME 04101, USA
  Industry Insights